A luxury hotel location in the heart of Saigon. This historical and vintage hotel has been at the centre of significant historic and cultural events, beginning with its original design hailed at the time as one of the tallest and most modern buildings of its kind in Vietnam.
caravelle saigon
Task
Elevate brand guidelines, create social media templates, and develop ads for various on-going campaigns.
Client
Role
Tools
Tags
Zanobe
Art Director
Designer
Sketch
1 of 2
Understand Caravelle and elevate their brand guidelines in order to ensure that their digital presence mimics that of their in-person experience - while keeping their existing logo and existing purples.
Go through a a series of brand exercise to understand the clients brand positioning, solidify brand voice, values, and overall objective. I started off with a few moodboards that best communicate what emotion and experience they wanted to evoke. From there I proceeded with developing the brand guidelies.
THE PROCESS
THE CHALLENGE
